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According to Cecile Guerin, part-time yoga teacher and researcher at the Institute for Strategic Dialogue, we are now experiencing, not just a pandemic, but also ‘conspirituality’ – the intersection of yoga, spirituality and holistic health with conspiracy theories. She says, “In the early days of lockdown, I saw posts about how juices, miracle cures and turmeric could boost my immunity and ward off the virus. As the pandemic intensified, disinformation became darker, from anti-vaxx content and Covid denialism to calls to ‘question established truths’ and wilder conspiracy theories.” 1
What is QAnon?
“Q” is the name of a supposed high-clearance intelligence officer who drops cryptic messages about a “cabal” on various websites. According to The New York Times, Q has “dropped” almost 5,000 messages so far, many repeating warnings about satanic rituals that have previously made their way into mainstream culture. (If you lived through the 80s, you might remember evening news stories claiming Satanists were infiltrating daycares and schools to abuse children.)
The main tenets of QAnon, a far-right conspiracy theory that promotes, among other things, the belief that there is an elite cabal of leftists (top democrats and liberal entertainers - “dark forces who threaten humanity.”) engaging in a child trafficking ring. QAnon claims, that cabal members kill and eat children to gain special powers from their blood. This is a recycled Blood Libel conspiracy theory rooted in anti-semitism from the turn of the Twentieth Century, which helped to fuel Nazism across the world. 2
Though QAnon has existed on the fringes of the internet for a few years, it has become increasingly mainstream, with congressional representatives and prominent influencers, including many in the wellness community, promoting its central beliefs.3
The term “Pastel QAnon” was coined by Marc-AndrĂ© Argentino, a Canadian Concordia University PhD student who has documented the growing use of QAnon messaging in the wellness community. Argentino noted how social media influencers have taken QAnon content and applied a “softer, less dark aesthetic to the same core messages.” 4
Mr. Argentino identified 114 groups that bill themselves as anti-child-trafficking concerns, but are actually dominated by QAnon content. Its followers have hijacked the online #SaveTheChildren movement, and inserted QAnon messaging into claims about child exploitation and human trafficking. Since July, 2020, he found these groups have increased their membership by more than 3,000 percent — yes, 3,000 percent — with a corresponding surge in activity within these groups. 6
According to British writer and philosopher Jules Evans, who’s written extensively about the intersection of mysticism and conspiracy theories,“People prone to spiritual experiences may also be prone to unusual beliefs like conspiracy theories, which could be described as a paranoid version of a mystical experience.”
Also, while the physical yoga studios were closed during shut-down, the online communities were wide open! Hala Khouri, co-founder of the yoga and social justice organization Off the Mat, Into the World, also saw the Pastel Qanon messages showing up in “wellness” posts. She believes the debunked viral documentary Plandemic, which spread misinformation about COVID-19, was an entry point to QAnon for many in the wellness community. (The documentary was removed by both Facebook and YouTube in May, 2020.) 7
Finally, the yoga and wellness online communities are largely female, educated and middle-class – seemingly unusual candidates for the spread of conspiracy theories. Yet, research has shown that women are more likely to believe anti-vaxx disinformation, with female-dominated yoga and wellness groups a gateway to these beliefs. 8
It may have started with antivaccine messaging and later a “save the children” campaign. Many saw the movement as worthy of supporting, possibly without initially realizing that this was QAnon content. Throughout history “good” people have believed conspiracy theories and followed extremist movements basically because of three factors: need, narrative, and network. 9
1. An individual Need - for significance and mattering, perhaps to counter some perceived discrimination or threat. For the wellness community, this is usually described as an “awakening” or “enlightenment”, which may not be tied to any particular religion. Or she may need to realize of her truth of the matter, and ultimately, the rejection of any perceived “tyranny.” “Pastel QAnon” is aware of these needs. So they are targeting wellness influencers, yoga practitioners, vaccine skeptics, “natural parenting” groups, alternative healers, and concerned suburban moms.
2. Exposure to a Narrative that tells how the need can be satisfied. A historical lack of investment in women’s health set the stage for a yearning for ‘natural’ and ‘alternative’ responses to health problems. This yearning for “natural” solutions led many women to the narrative of distrust of Big Pharma, the FDA, conventional medicine, or anyone who dismisses or criticizes “alternative” medicine - her need for her truth. 10
The central principles of nearly every conspiracy theory dovetail nicely with alternative medicine views of health. Both the conspiracy and wellness communities share the narrative of distrust. They do not trust science, expertise, nor conventional medicine, except when it supports their own narrative:
- “Nothing happens by accident (“your disease, your fault“).
- Nothing is as it seems (“your science can’t measure the effectiveness of my remedy”).
- Everything is connected (Think phrenology, reiki, acupunture, etc).” 11
As mentioned earlier, these Networks are growing! It is like online echo chambers, where you are only exposed to your perceived Needs and the Narrative that appears to satisfy your needs. 12
Yoga was seized on by race experts in the party as being the pursuit of 'Ayran' people. Jakob Wilhelm Hauer, an S.S. captain and yoga expert, influenced S. S. Commander Himmler and convinced him that “yoga can internally arm us and prepare us for the forthcoming battles.” In fact, Himmler carried around a German copy of the Bhagavad Gita with him wherever he went. He regarded the ancient Sanskrit epic as being a blueprint for cruelty and terror, using it to justify the Holocaust. "He identified himself and the SS with the old Indian Kshatriya caste and its publicized attitude of unscrupulous killing for one's 'higher purpose.” 14
As has happened in the past, yoga, spirituality, and wellness practitioners infuse many forms of politics. But these need to be balanced with the pragmatic, the rational, and with respect for law and democratic process. I am not claiming that yoga and “wellness” inevitably lead to QAnon conspiracies and extremist politics. What I am saying is we shouldn’t be bewildered by the present overlap between them. It’s happened before.
“We need to learn how to balance our intuition with critical thinking, otherwise we can fall prey to ideas which are bad for us and our networks.”- Jules Evans
Communities of Hate: Why People Join Extremist Movements- United States Holocaust Memorial Museum https://www.youtube.com/watch?v=Kqy4wGT6tVs
Anti Anti Vaxx Kit https://static1.squarespace.com/static/5cc216f2c2ff6132d9d57816/t/5d88f048c1b2d2788b4726c6/1569255512703/Kids+Plus+AAV+Toolkit.pdf
More about the Hijacking of the #SaveTheChildren Movement
https://www.nytimes.com/2020/08/12/technology/qanon-save-the-children-trafficking.html
1. https://www.wired.co.uk/article/yoga-disinformation-qanon-conspiracy-wellness
2. https://www.justsecurity.org/72339/qanon-is-a-nazi-cult-rebranded/
3. https://www.rollingstone.com/culture/culture-news/qanon-twitter-ban-parler-conspiracy-theories-1032523/
4. https://news.yahoo.com/pastel-q-anon-where-pro-trump-conspiracy-theories-meet-new-age-spirituality-222152937.html
5. https://www.yogajournal.com/lifestyle/yoga-wellness-and-qanon-conspiracy-theories/
6. https://www.nytimes.com/2020/09/28/technology/save-the-children-qanon.html?action=click&module=Top%20Stories&pgtype=Homepage
7. https://www.yogajournal.com/lifestyle/yoga-wellness-and-qanon-conspiracy-theories/
8. https://www.pewresearch.org/science/2020/12/03/covid-19-vaccine-intent-appendix/
9. https://eeradicalization.com/interview-with-dr-arie-w-kruglanski/
10. https://sciencebasedmedicine.org/conspirituality-where-new-age-wellness-meets-right-wing-conspiracy-thinking/
11. https://www.tandfonline.com/doi/abs/10.1080/13537903.2011.539846
12. https://www.bostonglobe.com/2021/01/11/opinion/what-drives-pro-trump-mob/
13. https://www.thebigsmoke.com.au/2020/12/27/yoga-astrology-and-conspiracy-theories-when-the-nazis-and-new-age-overlap/
14. https://www.dailymail.co.uk/news/article-2104365/How-SS-recommended-yoga-death-camp-guards-good-way-stress.html?ito=feeds-newsxml